In the present year, young Blue Ivy watches her parents Jay-Z and Beyoncé perform in confessional booths pulpits. The video flashes back to 2018 at a church, and the song begins. The story of a family's rise to power in the video is revealed to have begun in 2050 with a constitutional convention of the Founding Mothers led by a grown-up Blue Ivy. After that, the video shifts back in time through different eras. It begins in the year 2444, when a fight over sovereignty results in a murder. The official music video was released on December 29, 2017. Shortly after the song was released, American rapper Young Thug thanked Jay-Z on Instagram for encouraging old school rappers to respect the newer ones. Lyrically, Jay-Z criticizes old and new school rappers unfairly insulting each others' styles and feuding, while also noting how his previous affair became a liability to him ("Yeah, I'll fuck up a good thing if you let me / Let me alone, Becky"). Background and composition Ī sample of "Ha Ya" by the Clark Sisters is used in the song and also interpolated by Beyoncé. The song was released to British contemporary hit radio on January 26, 2018, as the album's third single. It is taken from Jay-Z's thirteenth studio album 4:44 (2017) and was produced by No I.D. " Family Feud" is a song by American rapper Jay-Z featuring American singer Beyoncé.
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